Benoît Gabriel

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Benoît Gabriel

Benoît Gabriel is an award-winning commercial director whose work spans emotional storytelling, vivid cinematic visuals, and performance-driven narrative. Splitting time between San Juan and New York City, Benoît brings a fluid, international perspective to global brand campaigns, short films, and branded content for top agencies across North America, Latin America, and worldwide markets.

Growing up on film sets in Puerto Rico and refining his visual craft studying cinema in New York, Benoît began his career as an editor. That deep foundation in pacing, rhythm, and visual structure directly informs his directorial style—allowing him to build authentic emotional arcs within tight commercial formats.

Benoît has directed high-impact advertising campaigns for major global brands, including Toyota, Ford, Honda, AT&T, McDonald’s, Coca-Cola, Nestlé, Visa, Walgreens, and The Home Depot. His work has been recognized at premier global award shows—including Cannes Lions, Ad Age, New York Festivals, El Sol, and El Ojo de Iberoamérica—and featured in industry publications such as SHOTS, LatinSpots, and AdLatina.

Known for a deeply collaborative approach with agency creative directors, clients, and crews, Benoît crafts visually striking, human-driven spots that resonate across diverse markets and cultural landscapes.